3-16-23

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What's Happening

• Stripe now valued at $50B following $6.5B raise

• Bing said to remove waitlist for its GPT-4 powered chat

• Marketers spent nearly $27 billion last year on ads prompting people to download gaming apps

A 2-Step Process For More OpensAccording to Mailchimp, the average email open rate for all industries analyzed is 21.33%. You can dive into all the stats and benchmarks here.Collecting an email address is just the start of your job as a marketer. If you want your open rates to increase, do these 2 things today -   Double opt-in: Sending a confirmation email will essentially force the reader to track down your email. Why is that important? It'll prevent it from getting left in spam.  Add to address book (whitelist): With spam filters tightening up even more, it's crucial to ask your reader to whitelist your email address. Here's how Harry over at MarketingExamples does it...Does it work?Ya. It does. According to Harry, "I found that 73% of those who received my welcome email opened my latest email newsletter, compared to just 48% of those who never got my initial email." 

Today's Challenge

Have a look at optimizing your welcome flow.

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