3-17-21 (copy 01)

What are you searching for?

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Kraft took the power of strong bones to the extreme with a broken mousetrap. "With extra calcium for stronger bones." (United Arab Emirates, 2007)

Do
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Dive Deep into Search

We're diving into some SEO today. Don't worry. We'll give you the TLDR version. If you've been in the SEO world, you know there are 3 types of searches.  

  1. Navigational: You already know where you're going. ie - typing in 'Spotify' to Google.

  2. Transactional: You're ready to buy something, but not sure where. ie - 'buy a treadmill.' 

  3. Informational: You want to know more about something. ie - 'what's a meta tag?' 

Ok - so, how do you target these searches with your content?For transactional searches, a product page will do the trick. For informational searches, it's all about that long-form blog post. Navigational searches will naturally rank. 

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Today's Challenge

Spend some time on this post. It'll give you more context on identifying searches and classifying the 'right' keywords. 

Try
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