- Please Advise
- Posts
- 3-18-24
3-18-24
How to do Instagram for B2B...
This edition is brought to you by . Looking to partner with micro-influencers AND get fully licensed content? minisocial is your solution. Join brands like Imperfect Foods, KraveBeauty, Banza, and MeUndies who rely on minisocial for content their entire marketing team can use to boost ROI, increase CTR, and drive organic social engagement.
Nintendo Print Ad
What's Happening
Snapchat Tests Option Enabling Users to Opt-Out of Auto-Deleting Messages
Meta Announces Shutdown of Its CrowdTangle Monitoring App
8 Creative Instagram Strategies for B2B Marketers to Shine
Navigating the Instagram maze as a B2B company can feel a bit like being a fish out of water. It's all too easy to assume this visually driven platform is reserved for the B2Cs of the world, flaunting their flashy products and vibrant lifestyles.But hold up—there's plenty of room for B2B companies to shine on Instagram, too.Let's dive into 8 creative ways to make your mark.
Showcase Your Team
Why not kick things off by giving your followers a peek behind the curtain? Spotlighting your team not only humanizes your brand but also builds a connection with your audience. From celebrating work anniversaries to sharing snapshots from your team-building activities, these posts can add a personal touch to your brand.
Leverage User-Generated Content
Got clients who rave about your services? Share the love! User-generated content (UGC) can significantly boost your credibility. Reposting content from happy customers or clients not only fills your content calendar but also provides social proof to your prospects.
Educational Content
Who said Instagram is all fluff and no substance? Break down complex industry topics with infographics or carousel posts. Educational content positions your brand as a thought leader and provides value to your followers.
Behind-the-Scenes
There's something inherently intriguing about knowing how things are made. Share behind-the-scenes glimpses of your projects, product development process, or day-to-day operations. These insights foster transparency and trust.
Customer Success Stories
Nothing beats a good success story. Feature your clients’ achievements and how your company played a role in their journey. It’s storytelling with a purpose and a powerful way to illustrate the impact of your solutions.
Live Q&A Sessions
Engage directly with your audience through live Q&A sessions. It’s a fantastic opportunity to address their questions in real-time, discuss industry trends, or offer expert advice. Plus, it boosts engagement and keeps your followers coming back for more.
Hashtag Campaigns
Create or jump on relevant hashtag campaigns to increase your visibility. Whether it’s a widely recognized industry event or a campaign specific to your brand, hashtags can help you reach a broader audience and engage in larger community conversations.
Industry Insights
Keep your followers in the loop with the latest industry news, trends, and insights. Being a source of up-to-date information not only adds value but also encourages your followers to view your account as a go-to resource.Who says B2B can’t thrive on Instagram? With the right strategy, your B2B company can engage and grow your audience, one visually appealing post at a time.
Today's Challenge
Remember, Instagram for B2B is less about selling directly and more about building relationships, providing value, and establishing your brand as an industry leader. So, go ahead, get creative and watch your Instagram presence flourish.
In the digital age, making a statement online quickly and efficiently is more important than ever. That's where PageTailor steps in, revolutionizing the way individuals and small businesses establish their online presence.Specializing in sleek, one-page websites, PageTailor offers a unique blend of simplicity and professionalism, all wrapped up in a 5-7 day turnaround time. They handle the copy, tech stuff, and everything else. They'll even buy your domain name. Whether you're showcasing your portfolio, launching a new product, or simply aiming to stand out in the job market, PageTailor is your go-to solution. Fill out a quick form, submit payment, and see your site on the World Wide Web in 5-7 days.<< TRY IT NOW >>
How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards.
