3-18-24

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What's Happening

• Snapchat Tests Option Enabling Users to Opt-Out of Auto-Deleting Messages

• Meta Announces Shutdown of Its CrowdTangle Monitoring App

• X Tests New, Additional Display of Pinned Posts In-Feed

8 Creative Instagram Strategies for B2B Marketers to Shine

Navigating the Instagram maze as a B2B company can feel a bit like being a fish out of water. It's all too easy to assume this visually driven platform is reserved for the B2Cs of the world, flaunting their flashy products and vibrant lifestyles.But hold up—there's plenty of room for B2B companies to shine on Instagram, too.Let's dive into 8 creative ways to make your mark.

• Showcase Your Team

Why not kick things off by giving your followers a peek behind the curtain? Spotlighting your team not only humanizes your brand but also builds a connection with your audience. From celebrating work anniversaries to sharing snapshots from your team-building activities, these posts can add a personal touch to your brand.

• Leverage User-Generated Content

Got clients who rave about your services? Share the love! User-generated content (UGC) can significantly boost your credibility. Reposting content from happy customers or clients not only fills your content calendar but also provides social proof to your prospects.

• Educational Content

Who said Instagram is all fluff and no substance? Break down complex industry topics with infographics or carousel posts. Educational content positions your brand as a thought leader and provides value to your followers.

• Behind-the-Scenes

There's something inherently intriguing about knowing how things are made. Share behind-the-scenes glimpses of your projects, product development process, or day-to-day operations. These insights foster transparency and trust.

• Customer Success Stories

Nothing beats a good success story. Feature your clients’ achievements and how your company played a role in their journey. It’s storytelling with a purpose and a powerful way to illustrate the impact of your solutions.

• Live Q&A Sessions

Engage directly with your audience through live Q&A sessions. It’s a fantastic opportunity to address their questions in real-time, discuss industry trends, or offer expert advice. Plus, it boosts engagement and keeps your followers coming back for more.

• Hashtag Campaigns

Create or jump on relevant hashtag campaigns to increase your visibility. Whether it’s a widely recognized industry event or a campaign specific to your brand, hashtags can help you reach a broader audience and engage in larger community conversations.

• Industry Insights

Keep your followers in the loop with the latest industry news, trends, and insights. Being a source of up-to-date information not only adds value but also encourages your followers to view your account as a go-to resource.Who says B2B can’t thrive on Instagram? With the right strategy, your B2B company can engage and grow your audience, one visually appealing post at a time.

Today's Challenge

Remember, Instagram for B2B is less about selling directly and more about building relationships, providing value, and establishing your brand as an industry leader. So, go ahead, get creative and watch your Instagram presence flourish.

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