3-19-24

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What's Happening

• LinkedIn Experiments With Puzzle Games In-Stream

• TikTok Shares Data on Its US Economic Impact Amid Renewed Scrutiny

• Instagram Experiments With More Frames Within Carousel Posts

TikTok's Got You Hooked? Here's How to Brace for a Potential U.S. Shutdown

Let's face it, TikTok has become the digital marketer's dream – full of viral potential, a hotbed for trends, and a direct line to Gen Z. But with talks of a U.S. shutdown always looming like a dark cloud, it's high time we talked strategy.How do you keep your marketing mojo running if TikTok takes a time-out? Here are seven ways to prep for a possible TikTok-less future:

• Diversify Your Platforms

Don't put all your eggs in one basket. Explore other platforms like Instagram Reels, YouTube Shorts, and Snapchat. Each has its unique flair and could be your next big thing.

• Build Your Email List

Old school? Maybe. Effective? Absolutely. Use your TikTok influence to grow your email list, giving you a direct line to your audience, no matter the platform.

• Invest in Content Creation

Start a content savings account. Bulk-create evergreen content that can be tweaked and shared across various platforms, ensuring your content game stays strong.

• Master the Art of Repurposing

Learn to repurpose your TikTok content for other social media platforms. A little tweak here, a resize there, and voila – your content lives on.

• Get on the SEO Train

If you've been ignoring SEO, now's the time to buckle down. Start a blog, optimize your website, and make Google your best friend.

• Forge Stronger Community Ties

Use this time to deepen relationships with your community. Host live sessions, Q&As, and webinars on platforms that are here to stay.

• Plan for the Long Game

Lastly, think beyond social media. How can you make your brand or personal brand indispensable, no matter where you're posting?

Today's Challenge

In the ever-shifting landscape of social media, resilience is key. A potential TikTok shutdown in the U.S. is just another challenge on the road. With the right preparation, your marketing strategy can not only survive but thrive, come what may. So, start prepping, and let's turn uncertainty into opportunity.

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