3-21-22

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4 Ways to Incorporate Your Brand Voice on Your WebsiteYour brand voice says a lot about your business. It's essentialy your personality in the form of words, tone and style.Before you start incorporating your voice on your website, you gotta find it. To do so, ask yourself these questions:  What tone represents your brand? What sentence length and structure is on-brand? How important is punctuation? What's your style?Once you find your voice (it takes time), here are 4 ways to bring it to life on your website...  Home page copy: Check out how Typeform.com incorporates their brand voice on its home page; 'There's a better way to ask You don't want to make a boring form. And your audience won't answer one. Create a Typeform instead—and make everyone happy.' It's simple, conversational and to-the-point.  Make the about page a little bit about you: Sure, your about page should be about helping your customer, but it should also include a line or two about you and things that you're passionate about. Doing so will allow for a deeper connection.  Add some personality to your products: Look no further than Wendy's product menu for product description inspiration. They like to have fun and it shows. Try doing the same.Dive deeper here.

Today's Challenge

Find your brand voice.

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