3-22-23

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What's Happening

• With Firefly, Adobe gets into the generative AI game

• Spotify brings its new audiobooks service to Canada

• WhatsApp’s new feature gives admins an easier way to control who can join a group

5 Email Campaigns to Level Up Your Marketing GameWhether you're a seasoned email marketer or you're new to the game, you know email marketing works.In fact, email marketing revenue has grown from 7 million dollars in 2020 to nearly 10 million dollars in 2023.Here are 5 different email campaigns you can utilize to optimize your ROI.  Welcome emails: "Welcome emails have a 50-86% higher open rate than regular email newsletters.  It's best practice to send welcome emails in a series of 3 to 5 to avoid cramming too much information about your brand into a single email. Span them out over a few days.  Cross-channel promotions: To boost cross-channel promotions, develop buyer personas for customer insights. Use their behaviors to plan email campaigns after brand promotion on other channels. Also, leverage influencer marketing by using email finders to contact key influencers for promotion. Share their posts via email to promote new products.  Special events: To have a successful email marketing campaign for special events, send a series of emails from pre-event to post-event, including a thank-you email. This shows your customers their value, incentivizing future business with you.  Sales emails: You eventually gotta sell, but make sure to use sales emails sparingly to prevent folks from unsubscribing. Two great tactics for selling are introducing FOMO and focusing on the benefits.  Re-engagement email: "Remember, you want to re-engage inactive subscribers. So, you need to give them something new that will pique their interest in your product again." Sending re-engagement emails will either help you win back inactive customers or tell you which customers can’t be re-engaged.Dive deeper here.

Today's Challenge

Are you using any of the campaigns above for your email marketing strategy?

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