3-2-23

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What's Happening

• Amazon is letting employees use their stock to finance home purchases and even second homes

• This is Meta’s AR/VR hardware roadmap for the next four years

• Volkswagen, Audi, and Porsche are getting their own in-car app store — and yes, that includes TikTok

4 Ways to Stand Out From Competition Whether you're a freelancer, marketing director, sales person or whatever, there's a good chance you have some competition.So, how do you stand out and position yourself above the rest? Check out these 4 tips from Louis Grenier.According to Louis, it's all about '(re)enignnering what we offer so it's genuinely different from competitor alternatives...'To do so, you need to arrive at your unique positioning formula...  Category: The group of products/services you choose to play in. The more specific the category, the better.  Unmet Needs: What prevents your segment to make progress. Think about rational needs such as saving time or reducing effort *and* irrational ones such as reducing risk or fitting in.  Segment: The specific group of people you seek to serve. Go beyond demo/firmographics information to identify the differences in the market you can take advantage of.  Alternatives: What your Segment would have used (or have been using). Those are almost *never* your direct competitors. Doing nothing or using Google Sheets are alternatives.Give Louis a follow here.

Today's Challenge

Revisit how you're positioning your product or service.

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