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- 3-23-23
3-23-23
What's trending in 2023 for marketers?
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What's Happening
Adidas Safety Campaign Perfectly Responds to Samsung’s Controversial ‘Night Owls’ Ad
The four-day workweek: What Literal Humans learned after taking part in the world’s largest trial
Google’s Bard lags behind GPT-4 and Claude in head-to-head comparison
Benchmarks, Budgets, and Trends for Marketers in 2023
Content Marketing Institute just released its findings for benchmarks, budgets, and trends for tech marketers this year. We're gonna share some key highlights from their site, but encourage you to check out the full report here.Video tops the most popular investment, with 84% of technology marketers expecting their organization would invest in it this year. Other most frequently cited investments include:
Events 74%
Owned media assets 73%
Paid media 72%
Earned media 54%
Social media/community building 54%
Fewer than half expected investment in getting to know audiences better (40%), UX design (27%), audio content (24%), and content technologies (18%).
Building community is more important than ever: While video remains the most popular, investment in social media/community-building saw a big jump with 54% picking the category – over 46% more than the previous year.
Plans for hybrid events evolve: Given the interest in digital and hybrid events during the prime pandemic years, it’s remarkable that tech marketers still plan to invest more in digital/virtual events (26%) and hybrid events (27%). Interestingly, nearly as many (24%) say they won’t use hybrid events in 2023 (only 3% won’t use in-person events, and 4% won’t use digital or virtual events).
Dive deeper here.
Today's Challenge
Read the full report here to see if your marketing goals are aligned with current trends. Spoiler alert - it's jam-packed.
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