3-27-23

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What's Happening

• New accounts now have to wait only 30 days for Twitter Blue

• Congress seems more determined to ban TikTok than ever

• The WE ❤️NYC Campaign Isn't Getting Much Love

Using Conflict to Sell

@Dudewithsign is pretty well recognized at this point. He's got 8m followers on IG and gets a ton of engagement. If you aren't familiar,  Seth (aka @dudewithsign) shares pics of himself holding a sign with sharpie-written statements (sometimes controversial).  A hot minute ago, he shared an image with his sign reading, "Stop posting your home workouts."If you're in the home workout business like CEO, Carl Daikeler, you'd likely disagree with that statement. And as it was - Carl saw an opportunity to use conflict to rally his following.So, what'd he do?He created his own sign - "Keep posting your home workouts (you're inspiring people)."Then he encouraged his followers to hold up their signs.Results: Carl and his company enjoyed a nice viral moment with a ton of free publicity. Opposing forces create energy. And Carl took advantage of it.h/t to Harry over at Marketing Examples for the inspo 

Today's Challenge

Is there an opportunity for you to use opposing forces to tell a story?

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