3-29-21 (copy 01)

Peeps has partnered with Pepsi to create Marshmallow Cola. Sadly, these won't be available on grocery store shelves this year.

Use These Marketing Copy Tactics

Stop following suit with tired marketing phrases. You know what we're talking about - tacky sayings like 'Guaranteed, Act Now, etc.Here's are a few examples of marketing copy to avoid.

1. Talking about yourself: Nobody cares about you. Instead, offer problems and solutions tied back to your product or service.   

2. Marketing speak: Stop being gimmicky - consumers are a lot savvier these days.  Instead, use social proof from your customers.

3. Unnecessary description: In other words, cool it with the adverbs. Instead, use meaningful descriptors. 

4. Indicators of entry-level qualities: 'Don’t waste valuable ad space and customer time bragging about a baseline level accomplishment.' Instead, get personal. Talk about the specific person, thing, whatever. 

Dive deeper here.

Today's Challenge

Take 1 point from above and own it. Example: For your next IG post, don't talk about yourself. Flip the script with your content to focus on your ideal customer.

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