3-29-22

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Lyft Print Ad. Remember the stache?

How to Use Power Words in Your Copywriting Power words are words that smart copywriters use to trigger a psychological or emotional response.They're called “power words” because they are so persuasive that people simply can't resist being influenced by them.Consumers are smarter these days. Buzzwords like 'cutting-edge, innovative,' and the like are losing steam fast.Lucky for you, the folks at Wordstream shared 352 power words to use in your copywriting. We're not gonna feature them all here because that'd be a flex. Don't worry, we'll share the link.Instead, we're gonna discuss how to use power words.  Think interesting, not impressive: Don't try to sound smart or wow folks with your copy. It'll likely have the opposite effect. Be subtle. Be cool. Think specificity: 'Oftentimes, the better word choice is not a fancier or hyperbolic version of that word, but something more specific. Instead of “seasoned experts,” for example, you might say “GRC-certified experts.” Don't force it: The old adage of 'keep it simple stupid' should be your north star. Good copy reads easy. Let 'simple' be your foundation.Ya, so about those 352 power words. Check 'em out here. 

Today's Challenge

Find some brands that crush their copy. What can you learn? What can you apply to your business? 

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