3-30-22

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The DIY Promotion Starter PackHere's one for all you scrappy folks trying to save a buck and get the word out about your business.Gaining traction can be a challenge. No doubt about it. It's easy to get frustrated when you don't have a big marketing budget. Lucky for you, there's plenty you can do with limited  resources.To name a few:  Share on your socials: Might seem like a no-brainer, but we gotta mention it. If you have a personal following, start sharing your business journey with them. Encourage them to follow and engage.   Get emailing: Ya, so about those personal contacts. Start emailing friends and family to forward your business along to folks who might be interested. This is a great way to start building your list.  Join groups: There's no shortage of networking groups (in-person and virtual). 'Becoming an active member of groups will significantly broaden the number of people you’ll be able to reach when you do launch.'  Find an industry guru: Find your own Mister Miyagi by reaching out to people who have been around the block. You may have to pay for their expertise, but it's usually well worth it.  Speak to the press:  Do some research on who has covered your competitors for new ideas. Start reaching out to reporters and pitch a unique angle on your business.  Start a referral system: Forwarding a newsletter to a friend in exchange for SWAG is a low-lift. We like SparkLoop for a referral system. Dive deeper here.

Today's Challenge

Regardless of your budget, try tackling a tip or two featured above. Let us know how it goes.

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