3-31-21

Apple's 2007 MacBook Pro was thinner than most laptops in its day, making this magazine ad almost (but not quite) true to life. Untitled. (USA, 2007)

Be in the Know About Apple Privacy Change

Apple is shaking the ad world up with a major privacy policy change.What you need to know:As of right now, you're still being tracked. In a few weeks, you'll get the chance to opt-out (of tracking).The assumption is that a lot of folks will opt-out and in turn, disrupt the $400B digital advertising industry.How companies are coping:

• Facebook: FB will have its own phone pop-ups explaining the benefits of user tracking for targeted ads.

• Google: They're going with it for now but know that metrics will be less useful. They're working on new performance tracking-tools. 

Dive deeper here.

Today's Challenge

Time is of the essence. Check out these 6 tips from Social Media Examiner on how to be proactive during the iOS update. 

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