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- 3-31-22
3-31-22
Are you familiar with the dark funnel?
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Understanding the Dark FunnelWe're all familiar with the sales funnel at this point, but what about the dark funnel?The Dark Funnel is the touch-points a user experiences before they are tagged and identified in any marketing stack.(AKA the unknown insights missed along the customer journey.)These touch-points include all of the users checking reviews, browsing comparison sites, & reading blogs/articles on 3rd party sites. As marketers, timing and data are everything.Research shows that companies that responded to leads within the hour were seven times as likely to qualify the lead in comparison to those that tried to contact leads an hour later – and more than 60 times as likely as companies that waited 24 hours or longer.Understanding the dark funnel will help you with the following: Beating competitors to prospects Accelerating your sales cycle Increasing conversions Expanding your audience Being the primary source of education for your prospeActively engaging with prospects in real-time when they need you is much more effective than running retargeting campaigns for months on end. Lucky for you, today's tool addresses the dark funnel head-on. If you wanna get to your prospects before anyone else, check it out. Dive deeper here.
Today's Challenge
Don't wait for leads and sales to come in. Take an active approach.
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