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- 3-8-23
3-8-23
Tell better stories as a marketer right now...
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What's Happening
Instagram rolls out new broadcast channels feature
The new Google Docs and Drive UI started rolling out this week
10 Ways to Become a Better Storyteller
Storytelling is everything...especially as a marketer. Check out these 10 tips courtesy of @NathanBaugh
Cut the fluff: Find the most interesting part of your story and jump right to it. Don’t worry about the backstory.
Start with the end in mind: If you start with the end in mind, the intro and middle will naturally lead to the target.
Make it emotional: Nail 1-2 emotions and direct the entire story to amplify those.
Use data intentionally: “Numbers tell, stories sell.” Try to use 1-3 high-impact data points to support your stories.
Talk to a niche: You don’t need to talk to everyone. Tell your story to a specific group that’ll resonate with.
Nail the hook: Punchy, short, “big if “true” - Miss the hook and nobody will stick around.
Sell the transformation: Iconic brands don’t just sell the product; they sell what it can do for you.
Check out 3 more tips here.
Today's Challenge
Step up your storytelling game.
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