3-9-21

Write better subject lines...

March 09, 2021

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Pacific Counter - Poke and Sushi Burrito Fast Casual Restaurant - Branding and Web by Top Hat. 

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What's in a Subject Line

Talk about pressure. If you use email marketing a lot, you know the struggle is real when it comes to subject lines. Here are 5 components to think about for your next subject line.

  1. Self-Interest:Benefit. Benefit. Benefit for the reader.

  2. Offer: Have a sweet offer? Share it!   

  3. Urgency/Scarcity: Psychology, it works. Use sparingly though.

  4. Story: Tease a story to garner an open.

  5. News: Industry developments and curiosity go a long way.  

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Today's Challenge

Make subject line ideation easier by building a subject line list based on the above components. 

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If you're open to suggestions on your email service provider, we recommend checking out Mailerlite. It's cheaper than the more popular ESPs out there but still packs a serious punch with some amazing features. << TRY IT NOW >>