3-9-22

Pay attention to these trends...👉

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4 Trends to Focus on for Marketing Growth

If you’re in marketing and wearing a lot of hats, you’ll wanna read this.After analyzing a whole bunch of articles and reports on 2022 marketing trends, the folks at The Juice pinpointed 4 themes to focus on for steady growth this year.Here they are:

Pay attention to privacy: Third-party data is dying, so brands must generate their own data if they want to deliver personalization. To continue growing during this major shift, marketing teams must have data-centric folks and story/branding folks to stay relevant.
Personalization: It’s 2022. Consumers want personalized experiences, so be on the lookout for advanced personalization. Think ‘Spotify Year in Review.’ These creative engagement tactics will become the norm.
Connectedness between marketing and product: To accomplish balance between privacy and personalization, marketers need to get comfortable working with product / data teams. Otherwise, product data will slowly die out. According to this report, PWC found that the number of companies investing in the omnichannel experience has jumped from 20% to more than 80%.
Digestible and high-quality content: We’re all overwhelmed by the volume of content out there. From blogs, podcasts, videos, guides, infographics, email newsletters…it’s never-ending. To cut through that noise, you need to create low-friction, highly visual, valuable and digestible content.

If you’re looking for more details on these trends, check out some of the best 2022 reports from the Juice here.