3-9-23

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What's Happening

• Ring’s new video doorbell can finally see your packages

• Meta’s powerful AI language model has leaked online — what happens now?

• Advertisers can use their own first-party data to target podcast ad campaigns, but are they?

11 Reasons to Pay Attention to PinterestIf you're in social media or media buying and haven't been paying attention to Pinterest, listen up. With over 445m monthly active users, Pinterest is garnering some attention as of late.Here are some key stats, courtesy of Hootsuite.  Pinterest trends take off 20% faster in the first six months than trends on other platforms  Gen Z and men are Pinterest’s fastest-growing audience  85.9% of Pinterest users also use Instagram  People watch close to one billion videos a day on Pinterest  There are more than 5 billion searches on Pinterest every month  97% of top Pinterest searches are unbranded  Pinterest drives 10x higher off-platform brand searches compared to other platforms  75% of weekly Pinterest users say they’re always shopping  Pins with “new” in overlay text lead to 9x higher aided awareness  45% of people in the US with a household income of $100k are on Pinterest  Advertisers can reach more than 250 million people on PinterestTLDR: Advertisers and social media managers are seeing low CPMs and a huge opportunity for engagement on Pinterest right now. Don't sleep on it.

Today's Challenge

There are 27 more relevant stats to marketers on Pinterest here. Check 'em out.

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