4-11-23

Spy on competitor's with a new Google feature

April 11, 2023

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How to Use Google's New Ad's Insight Feature to Spy on Your Competition

Alright, folks, listen up! 📢 Google has just rolled out a new ad insight feature that lets you spy on your competitor's ads.Yes, you heard that right. No more third-party tools to do it. We're here to walk you through the steps of using this tool to gain an edge over your competition.Let's dive in:

First things first, log in to your Google Ads account and navigate to the "Tools & Settings" tab.
Click on the "Ad Preview and Diagnosis" option, which will take you to a page where you can preview your ads and check for issues.
Scroll down to the bottom of the page and look for the "Ad Insight" option. Click on it to access the tool.
In the Ad Insight tool, enter your competitor's domain name or landing page URL. This will bring up a list of the ads that your competitor is running.
You can filter the results by specific countries or devices. This will help you gain insights into your competitor's ad strategy across different markets and platforms.
Take a closer look at the ad headlines, descriptions, and display URLs. This will give you an idea of the keywords and messaging that your competitor is using to target their audience.
Look for common themes or trends in your competitor's ads. Are they highlighting a particular product or service? Are they using specific calls to action?
Keep an eye on your competitor's ads over time. The Ad Insight tool lets you see historical data, which means you can track changes in your competitor's ad strategy and adjust your own accordingly.

And there you have it. Remember, knowledge is power, so use this tool to gain insights and stay ahead of the game.

Today's Challenge

Use this information ^^ to refine your own ad strategy. Take inspiration from your competitor's successful ads and avoid making the same mistakes as their unsuccessful ones.

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