4-11-24

This edition is brought to you by . SARAL gets dozens of influencers promoting your products by automating boring tasks like finding influencers in your niche and sending outreach. It puts all your creator relationships in one place, is easy to learn, and helps you track performance.

Simplify your influencer marketing with SARAL. The average brand on their platform is getting a 5.12x ROAS on spend. Is it time to diversify beyond underperforming ads? You can get your first few influencers for no cost with their exclusive free trial. Curious? Speak to their team->

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What's Happening

• Meta Announces Updates for Messenger, Including Group Albums and HD Photos

• LinkedIn Announces Verification for Recruiters To Help Address Scam Pitches

• TikTok Publishes New Guide on How To Maximize Its Promote Ad Option

Recover Lost Revenue: 5 Smart Strategies for Abandoned Cart Emails

Navigating the world of e-commerce can be like steering a ship through unpredictable waters—especially when customers vanish right before checkout.Abandoned cart emails are your life raft. These strategic messages reel back in nearly-lost sales by reminding customers what they’ve left behind and enticing them to complete their purchase.1. Timing is EverythingHit send too soon, and you might scare them off. Wait too long, and they’ve likely gone elsewhere. The sweet spot? Send the first email within an hour to catch them while your shop is still top of mind. Follow up with a couple more emails, spaced out over a few days to keep the momentum without overwhelming them.2. Get PersonalAddressing your customer by name is just the start. Customize your emails with details like the specific items they abandoned in their cart, their browsing history, or even their location. This isn’t just about making a sale—it’s about creating a personalized shopping experience that they’ll appreciate.3. Tempt Them Back with IncentivesSometimes, all a shopper needs is a little nudge. Offer a discount code, free shipping, or a small freebie to sweeten the deal. Make it clear this is a special offer to make amends for their abandoned cart—a gesture that might just turn a browser into a loyal customer.4. Highlight Urgency and ScarcityCapitalize on FOMO (fear of missing out) by letting them know that their cart items won’t be reserved forever. Use phrases like “Almost gone!” or “Last chance!” to urge them to act fast. If an item is a bestseller, make sure to highlight this fact. It's all about creating that now-or-never feeling.5. Show Stellar SupportA question or a technical glitch might have tripped them up. Make sure your abandoned cart emails reassure them of your support. Include a contact number or a chat link, and perhaps even an FAQ section that addresses common checkout concerns. Show that your team is there to help, not just sell. 

Today's Challenge

With these five strategies, you're not just clawing back lost sales; you're enhancing customer experience and building loyalty that goes beyond a single purchase. 

Streamline your influencer marketing effortlessly with SARAL!This powerful tool automates the mundane tasks of identifying and reaching out to niche influencers and centralizes all your creator interactions for easy management.With SARAL, tracking performance becomes a breeze, allowing you to simplify your strategy effectively. 

Brands using SARAL are seeing impressive results, with an average return on ad spend (ROAS) of 5.12x.Kickstart your influencer marketing journey with an exclusive free trial from SARAL. Interested in learning more? << TRY FREE TRIAL >>

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