4-1-21

Back in 2018 - PayPal really confused their followers with this April Fools' post. 

Respect the Emoji

More marketers are embracing emojis and it's no surprise based on these stats...According to a study by WordStream, using an emoji in a Tweet can increase engagement by 25% compared to messages without emoji.Using an emoji in your Facebook posts can increase shares by 33% and interactions with your post by 57%.Are you on the emoji fence? Consider the following: 

• Humanize Your Brand: Everyone can relate to an emoji. Emojis add an extra layer of personality and make your brand more conversational.

• Better Engagement: There's a reason you use emojis with family and friends; they're fun. When used correctly, you can see a massive boost in engagement. 

• Add More Context: Don't rely on an emoji to replace good copywriting. Instead, use them to enhance good copy. In turn, you'll add more depth to your post(s). 

Today's Challenge

Spend some time on this Sprout Social article to make sure you're using emojis effectively. 

Copy and Paste emojis with ease using GetEmoji. You'll wanna bookmark this site.<< TRY IT NOW >>