4-12-21

This Ikea ad doubled as a pregnancy test. If positive, 50% off a new Ikea crib. Intersting flex, right?

Using GIFs in MarketingWho doesn't love a good GIF? When it comes to marketing with GIFs, the sky is the limit. You can use them in email marketing, DMs, SMS, social media posts, etc.The best part? They work.Omnicore found that tweets with GIFs get 55% more engagement than those without — but only 2% of all tweets contain GIFs.GIFs resonate with audiences because they add a conversational element and support storytelling with fewer words.Here are a few ways to use GIFs in your content:  Educate and inform Show off a product Quick replies on social media Adding interest with something static like email Demonstrate simple stepsDive deeper here

Today's Challenge

Throw a GIF in your marketing content stack. Let us know if and how your audience responds.

Ready to step up your GIF game? We know you know about GIPHY (the largest GIF library in the game), but did you know they have a GIF maker? Create GIFs and backdrops and decorate them with captions, filters, stickers, and more. << TRY IT NOW >>