4-1-24

This edition is brought to you by . Looking to partner with micro-influencers AND get fully licensed content? minisocial is your solution. Join brands like Imperfect Foods, KraveBeauty, Banza, and MeUndies who rely on minisocial for content their entire marketing team can use to boost ROI, increase CTR, and drive organic social engagement.

PayPal’s April Fool's joke in 2018. PayPal posted a tweet saying you can print money directly from your phone. 

What's Happening

• TikTok Launches New Ad Campaign to Oppose Sell-Off Bill

• xAI Plans to Launch Grok 1.5 This Week

• Snapchat Adds Generative AI Lenses, Longer Video Uploads and More

Google Analytics 4: The 8 Metrics You Can't Afford to Ignore"

As we navigate the digital ocean, Google Analytics 4 (GA4) is the compass that helps us steer our marketing ships towards success. With its launch, we've got a whole new set of metrics to play with – and it's not just about page views anymore.Here's a rundown of the eight crucial metrics you need to keep an eye on in GA4 to keep your digital strategies sharp and effective.Engagement Rate: Say goodbye to bounce rates. Engagement rate is the new sheriff in town, giving you the lowdown on how captivating your content really is. It measures the percentage of sessions that are, well, actually engaging.Conversions: Whether it's signing up for a newsletter or making a purchase, conversions are the end game. GA4 allows you to track these actions more flexibly, painting a clearer picture of your success.Active Users: Who's coming back for more of your content? This metric sheds light on the users who find your site valuable enough to return to, offering insights into user loyalty.User Acquisition: Understanding how users find you is key to doubling down on what works. GA4 breaks down the channels driving traffic to your site, from organic search to social media.Scroll Depth: Are your users making it to the bottom of your pages, or are they bouncing off before the party even starts? Scroll depth can help you tweak your content for better engagement.Site Speed Metrics: A slow site is a no-go in today's fast-paced digital world. GA4 offers detailed insights into loading times, helping you keep your site speedy and your users happy.Event Tracking: From video plays to file downloads, GA4's event tracking is more intuitive, giving you the granular data you need to understand user behavior.User Retention: Attracting users is one thing, but keeping them is where the magic happens. This metric helps you understand how well you're maintaining your audience's interest over time.Navigating GA4's metrics might feel tricky at first, but understanding these eight key metrics is key to achieving to your marketing goals.

Today's Challenge

Dive into GA4! 

Circle to SearchFrom wonder to wisdom, just one drag away...It's an extension that let you select what you’re curious about and get more info with a simple circling. And you can ask the built-in AI assistant for more insights. It’s a new way to search anything in browser without leaving the page or copy-paste.<< TRY IT NOW >>

 How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards. 

Terms and conditions apply.