4-13-22

How to combine the power of email and text...

April 12, 2022

This edition is brought to you by . Campaign Monitor just launched SMS marketing alongside their already amazing email platform, giving marketers everything they need to communicate with their customers in a personal, engaging way.

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Email Marketing Versus SMS Marketing

Email marketing and SMS marketing go hand-in-hand. We're gonna break down some use cases for each marketing channel to help with your overarching strategy:To make your email marketing count, check out some best practices below...

Ask for permission: The basis of any good marketing is an engaged audience, which starts with users choosing to receive your messaging. Don't skip this step.
Maintain a regular cadence: Focus on consistently delivering great content that subscribers come to expect and look for in their email inbox. The ideal email frequency is typically one email every two weeks.
Promote long-form content: If you’re sharing detailed or extensive content, email is one of the best mediums to promote it. Don't copy and paste your entire blog post into an email. Instead, link out to the long-form content from your email.

Alright, now onto SMS marketing.Here's how to use SMS:

Ask for permission: Text messages are highly personal and what some would even consider invasive, so getting permission is crucial.
On a limited basis: Be intentional and make it count when you text. Offer a deal or VIP access so they feel special, not bombarded. In general, limit your text messages to once a week or less.
Make it personal: Text marketing should come off as a message between friends. Keep it short, sweet, and personal.

As you can see, email and SMS marketing both have unique strengths in different use cases. The best marketing strategies include both.If you want to combine them with ease, check out Campaign Monitor's new SMS marketing tool.