4-13-23

A tried and true formula for copywriting

April 13, 2023

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What's Happening

Elon Musk Invests Millions into Generative AI Project for Twitter
YouTube Outlines Initial Pricing for its Upcoming NFL Broadcasts
Instagram Launches New API Access to Streamline Creator Partnerships

How to Use AIDA for Copywriting + Examples

As marketers, copywriting is a critical skill to have in your arsenal. Yes, we said critical. The ability to write persuasive and compelling copy can not only set you apart professionally but it can make or break your marketing campaigns.Whether you're just getting your feet wet as a copywriter or you're a seasoned pro, one of the most effective formulas to guide your copywriting is AIDA - Attention, Interest, Desire, Action. Here's how you can use the AIDA formula to improve your copywriting with specific examples:

Attention:
- Headline: "Attention Business Owners: Double Your Revenue with This One Simple Tactic"
- Opening Sentence: "Did you know that most businesses fail within their first five years?"
Interest:
- Product Description: "Our new software automates your sales process and frees up your time to focus on what really matters - growing your business. No more tedious manual tasks or missed opportunities."
Desire:
- Testimonial: "Since we started using this software, our sales have increased by 50%. It's a game-changer for any business owner who wants to scale their operations."
- Unique Feature: "Our software is the only one on the market that integrates seamlessly with your existing CRM and email marketing tools. Say goodbye to disjointed workflows and hello to streamlined efficiency."
Action:
- Call-to-Action: "Try our software today and see the results for yourself. Sign up now for our 14-day free trial and start growing your business today!"
- Urgency: "Limited time offer - sign up by the end of the month and receive a bonus consultation with our expert sales team."

Today's Challenge

There are a ton of copywriting frameworks. We like AIDA because it's simple and can always reel you back in if you start to get off track. Give it a try.