4-14-21 (copy 01)

This Frontline Flea and Tick Spray ad allow humans to become a part of it. How clever.

How's Your Cold Email Game?

First impressions are everything, especially with email.Too often, our opening email lines are butchered beyond belief.The sales folks at Hubspot did a deep dive into opening lines that miss the mark.Here they are: 

• "My name is..." - Just get rid of it. Go right to the second sentence.

• "I work for..." - This line screams, "I'm trying to sell you something."

• "Did you know..." - Using stats are good and well but don't drop them in your first few sentences.

• "I've been thinking..." - Don't come out of the gate with self-interest.

• "I hope you're doing well..." - It doesn't get any blander than this.

• "Did you find what you're looking for?" - This line serves a purpose, but it has to be way more specific. 

Today's Challenge

Cold emailing someone today? Don't use any of the lines above.

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