4-15-21

How's your landing page game?

April 15, 2021

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Kit-Kat lockdown ad. Get it?

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Effective Landing Pages

Let's chat about landing pages. If you're not using them for testing new products, services, or ad campaigns, it's time to start.Landing pages are all about conversion. As marketers, who doesn't love a good ol' conversion?There's a lot that goes into an effective page and if you want to convert, you gotta dial it in.Here are some landing page tips to make your next one flawless...

  1. Clean and Organized Design: As a branding and marketing agency, design is everything to us. When it comes to your landing page, make sure you're being smart about the use of color and visual imagery.

  2. Less is More: Don't confuse your customer. Less is always more. The goal of your landing page is to walk your customer through the sales funnel.

  3. Use Your Header: Utilize the header of your page to explain what you're offering. Be extremely clear and direct.

  4. Trust Signals: You'll want to build trust right away. Testimonials, press, "like" counters, etc. are good places to start when it comes to showcasing your trustworthiness.

  5. Is it Mobile Friendly?: Nearly 30% of all web activity comes from mobile. Make sure your landing page is set up correctly for mobile viewing.

  6. Keep Your Forms Short: The more fields you have, the less chance you have of converting. Keep it simple.

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Today's Challenge

If you're using landing pages, run them through a quick audit using the tactics above. 

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Whether it's a personal profile, a landing page to capture emails, or something a bit more elaborate, Carrd has you covered.Simple, responsive, and yup – totally free.<< TRY IT NOW >>