4-16-24

This edition is brought to you by . SARAL gets dozens of influencers promoting your products by automating boring tasks like finding influencers in your niche and sending outreach. It puts all your creator relationships in one place, is easy to learn, and helps you track performance.

Simplify your influencer marketing with SARAL. The average brand on their platform is getting a 5.12x ROAS on spend. Is it time to diversify beyond underperforming ads? You can get your first few influencers for no cost with their exclusive free trial. Curious? Speak to their team->

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What's Happening

• X Plans to Expand its Annual Fee for All New Accounts in Order to Combat Bot Sign-Ups

• Threads Tests New ‘Recent’ Search Filter to Provide More Timely Results

• Meta’s Looking to Help Instagram Influencers Create AI Bot Versions of Themselves

4 Creative Ways to Stretch Your Influencer Content Further

Navigating the influencer marketing landscape can be like finding gold in the digital rough. Once you've struck gold with content that resonates, the next step is to maximize its value.Repurposing influencer content isn't just about getting more bang for your buck; it's about enriching your brand's narrative across platforms using content that's already proven its worth.Before You Repurpose: Know the Ground RulesFirst things first, securing usage rights is crucial. Be upfront about your repurposing plans during your initial negotiations to avoid any legal hiccups.Whether it’s using their image across different media or tweaking the content format, clear communication sets the stage for a fruitful collaboration.1. Social Media Savvy: Reshare and RemixDon’t let a good post go unnoticed. Reshare influencer content across your brand’s platforms. If the original style doesn’t quite match your brand, make minor edits to harmonize the visuals.Take a cue from Loop Earplugs; they effectively reshared influencer content while tweaking it to maintain their brand aesthetic. Remember, crediting the creator not only fosters good relationships but can also be cost-effective, as many influencers appreciate the exposure.2. Testimonials: Leverage Influencer PraiseThink beyond visuals. Convert influencer reviews and comments into powerful testimonials on your website. This approach not only enhances credibility but also solidifies social proof.Athletic Greens exemplifies this strategy by incorporating influencer testimonials prominently on their site, turning casual browsers into potential customers with familiar endorsements.3. Paid Advertisements: Boost Conversion with Familiar FacesUsing influencer content in paid ads can dramatically lower customer acquisition costs while increasing engagement.Brands like Brightland have seen significant success by integrating content from micro-creators into their campaigns, leading to higher conversion rates and reduced ad spend. This tactic utilizes the trust and familiarity built through influencers to enhance ad performance.4. In-Store Impact: From Digital to PhysicalWhy stop online? Take influencer content offline by incorporating it into in-store displays or posters.This strategy was masterfully employed by Crocs, who used influencer images to create engaging, relatable in-store visuals that attract and connect with customers. It’s a cost-effective method that turns everyday store visits into interactive experiences, enhancing the consumer's connection to the brand.Dive deeper here.

Today's Challenge

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