4-20-21

Bumper-to-bumper traffic...great for motorcyclists, not so great for everyone else. We see you, Honda.

Step Up Your FB Ad Copy

Want to convert more with your FB ads? Ya, you do.Good copy is key. Let's look at a few tips to help improve those conversions.  

• Let 'So That' guide your ad: Too often, we focus on the product highlights and not the actual benefits. An easy way to talk about the benefits is to include the statement, 'so that...' ie: Revamp your website so that you can stand out from your competition. 

• Ask 'Yes' questions: Pretty cut and dry here. Include questions in your ad copy that you know your audience will say 'yes,' to. ie: Ever had coffee that tasted bad?

• Relevancy is key: Ads are hard enough...if you're looking to make your job easier - try to get hyper-local to create a mutual interest from the onset. ie: Own a business in Pittsburgh? Hit us up for a brand audit.  

• Use stats: Numbers make for an easy sell. Let's say you helped a recent client 15x their monthly revenue...use that data in your ads.

• One call-to-action: Don't confuse your customer with multiple offers. Have ONE clear and concise CTA.

Dive deeper here.

Today's Challenge

Take a quick audit of your ad inventory. Anything working well? Not working well? Can you implement any tips above?

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