4-20-22

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How to Map Out Your Content StrategyContent management is no joke. It's a time-consuming process that can feel overwhelming at times.If you're an avid reader of Please Advise, you know about the 90-9-1 rule. Here are some quick tips to land you in that 1% category.   Use a calendar: when it comes to organizing all of your ideas, keep it simple. The folks at Later.com use a color-coded calendar on Google Sheets to map out what content they share on each channel each day. Once it's published, they change the color.  Set Content Pillars to Guide Your Content Planning: Content pillars act as buckets or themes for your content. When used properly, they'll guide what types of posts you want to share.  Batch create content in bulk: Whether you're writing, filming, photographing, or whatever, try to knock it out in one day. You'll save a ton of time.   Repurpose content across channels: Obviously, your channel strategy will vary, but cross-posting one piece of content to multiple channels will save you time and help you get more value from your content.   Keep assets organized: If you work in social media, there's a good chance your phone is maxed out with screenshots, inspo, videos, and memes. It's important to keep all of your assets organized. Use something like Google Drive or a program like Later.com to store and manage all of your content. Check out some more tips here.

Today's Challenge

Get your content strategy dialed in with some of the tips above.

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