4-20-23

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What's Happening

• Facebook Tests AI Generated Stories Based on Your Previously Shared Images

• Google Meet now lets you pause video streams of individual tiles

• Twitter Blue Subscribers Can Now Post 10k Character Tweets

How to Get More Email Opt-ins Through Your WebsiteGetting traffic to your site is one thing. Getting that traffic to give you an email is another. As far as website email opt-in goes - the industry average is 2%. The top 10 percentile average is 5%.Marketing Examples converts at 12%. That's damn good. So, we're gonna use their site as a case study. What do they do well? A lot.  Multiple opt-in placements: This is key. From anywhere on the site, you're a click away from signing up.    From the fixed position navbar At the end of any article Through the exit intent popup Directly from the subscribe page    The popup reigns supreme: 50% of Marketing Examples email opt-ins come from the exit intent popup. Takeaway: have a popup.  The email ask: Each opt-in follows at least one of these rules...   Explain why people should sign up Add social proof (e.g. Number of subscribers, unsubscribe rate, quote) Replace “Subscribe” with a value-based CTA  Dive deeper here. 

Today's Challenge

How's your email opt-in placement on your website? 

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 How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards. 

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