4-21-23

Our Friday edition is all about getting your weekend started off right. For you overachievers, we'll kick it off with a book or podcast recommendation followed by our weekly recap. After that, it's all play. #GetAfterIt 

This edition is brought to you by . With 850M people, there’s no place with the scale of LinkedIn for business opportunities. Enter Taplio: the first all-in-one tool for Linkedin growth, powered by AI. Create high performing content 10x faster, schedule your posts at the right time, build new relationships and monitor all your results. Make the most of LinkedIn. Try it free for a full week

The Circles of MarketingThe following is an excerpt from Seth Godin's blog (posted back in 2012)..."the innermost circle is the product or service itself. When the thing you sell has communication built-in, when it is remarkable and worth talking about, when it changes the game–marketing seems a lot easier. Of course, that’s because you did the marketing when you invented the thing, saving you the expense and trouble of yelling about it.When in doubt, when your marketing isn’t working, the answer is easy: go one circle in."<< READ THE ENTIRE POST HERE >>

Weekly Recap

• 3-Minute Marketing Recs Based on Science 🔥

• Does Showing Costs Increase Sales?

• How to Get More Email Opt-ins Through Your Website

• Crush Videos Like Mr. Beast

• Facebook Tests AI-Generated Stories Based on Your Previously Shared Images

Social media usage and screen time by country...According to research by ElectronicsHub: 

• South Africans spend more time on social media than any other nation — 22.56 percent of their waking hours.

• The country with the lowest screen time overall is Japan, where people spend just 4.92 percent of their day on social media apps.

• The average social media screen time globally is just over two and a half hours.

<< SEE THE STUDY HERE >>

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