4-22-21

These Sharpie print ads pay homage to some famous logos. Tagline: "It all started with a Sharpie." 

Spam Land

Nothing worse than spending time on an email that never reaches the inbox.Email filters are a lot smarter these days. We see you 2005. The folks at Hubspot put together an extensive list of ways to avoid the spam filter.Whatever you do - don't do the following: 

• Don't buy or rent email lists

• Don't scrape sites for email addresses

• Don't use all caps anywhere in your email or its subject line

• Don't use exclamation points

• Don't use video, Flash, or JavaScript within your email

• Don't embed forms in your emails

• Don't keyword stuff your email

• Don't use huge images or a lot of images

• Don't use spam trigger words

• Don't include attachments to your emails

Next week - we'll feature things you should do when it comes to your email list.

Today's Challenge

On your next email send - look at the list above and don't do those things. 😉

Mail-tester is great. Seriously. Before your next send, hit this site and send a test email. It'll give you a spammy score and some insights into better deliverability.<< TRY IT NOW >>