4-23-24

This edition is brought to you by . SARAL gets dozens of influencers promoting your products by automating boring tasks like finding influencers in your niche and sending outreach. It puts all your creator relationships in one place, is easy to learn, and helps you track performance.

Simplify your influencer marketing with SARAL. The average brand on their platform is getting a 5.12x ROAS on spend. Is it time to diversify beyond underperforming ads? You can get your first few influencers for no cost with their exclusive free trial. Curious? Speak to their team->

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What's Happening

• Meta Announces Upcoming Ads Showcase at Newfronts 2024

• X Adds Streamlined Ad Set-Up, Using AI-Based Targeting

• US Senate Looks to Advance TikTok Ban Proposal

Mastering Influencer Outreach: Convert Your Emails to Collaborations

Crafting the perfect outreach email is more art than science, yet a few tried and tested templates can dramatically increase your chances of success. Below, we’ll dive into some foundational tips and strategies courtesy of SARAL to ensure your emails not only get opened but also elicit enthusiastic responses from potential influencer partners.1. Begin with a Personal Touch:Start your email with a personal compliment or mention a specific post or campaign that demonstrates you're familiar with their work and not just blasting a generic message. This personal touch not only shows your interest but also sets a warm tone for the rest of your email.2. Make a Smooth Transition:Link your initial compliment to the purpose of your outreach. Clearly articulate why you’re reaching out and how a partnership could be mutually beneficial. Stress the alignment between their content style and your brand ethos, making the collaboration a natural fit.3. Highlight Mutual Benefits:Emphasize what’s in it for them. Beyond monetary compensation, point out potential perks like exclusive access to products, opportunities for exposure, or alignment with causes they care about. This shows that you see them as more than just another advertising channel.4. Use a Soft Call to Action (CTA):Wrap up your email with a gentle CTA that invites further conversation without pressure. Phrases like “Would love to hear your thoughts,” or “Let’s chat if you’re interested,” are inviting and open-ended, which can increase the likelihood of a response.Templates to Kickstart Your Campaign:Simple Email Introduction:“Hi [Influencer's Name], I loved your recent post on [topic] and it really resonated with our brand's mission of [brand mission]. We’d love to explore a partnership with you to feature [product/service]. Could we connect via email to discuss this further?”Product Seeding Invitation:“Hey [Influencer's Name], your passion for [related topic] shines through and we think you’d love our [product]. We’d like to send you a sample to try out at no cost. Could you share the best address to send it to?”Dive deeper into 'how to follow up' here.

Today's Challenge

To streamline and effectively manage your outreach efforts, consider using platforms like SARAL.SARAL automates the follow-up process, ensuring you never miss an opportunity to connect with a potential influencer partner. It allows you to focus more on creating meaningful relationships rather than getting bogged down by the logistics of communication. 

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