4-25-22

We have a story for ya...

This edition is brought to you by . Campaign Monitor just launched SMS marketing alongside their already amazing email platform, giving marketers everything they need to communicate with their customers in a personal, engaging way.

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4 Sure-Fire Ways to Get More Story ViewsHey friend. Happy Monday. As always, we like to keep it short and sweet (because Monday).Today, we're sharing a few ways to get more views on your IG Stories. Use IG engagement stickers: The algo is a big fan of folks using IG's in-app features like stickers. If you're looking to boost your stories, add an engagement-driving sticker (such as a poll, emoji slider, or quiz) to the very first story you share. Add an extra story at the end of the day: This tried-and-tested tip comes straight from Later’s Social Content Lead, Lindsay Ashcraft. “Adding a new story at hour 22-23, right before the rest of our stories expire, gives all of them an extra boost in views.” Share exclusive content on Stories: If your community is genuinely interested in what you're doing, they'll eat up behind-the-scenes content, personal stories, discounts and more. Tap into Instagram’s close friends feature: Instagram prioritizes content from “close connections.” This is a great way to show up at the front of the feed. Just don't overdo it. The folks at Later.com do great job breaking down story view tactics here.

What Else We're Reading

Twitter spotted testing a feature that would let users set status updates
Instagram tests a Templates feature, which allows you to copy formats from other Reels
Snapchat? Trying to profit off of its TikTok clone? Say it ain’t so.