4-26-22

This edition is brought to you by . Campaign Monitor just launched SMS marketing alongside their already amazing email platform, giving marketers everything they need to communicate with their customers in a personal, engaging way.

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4 Ways to Grow Your SMS Marketing List

As you know, we’ve been talking a lot about the power of SMS marketing.Heck, what marketer wouldn’t be intrigued by a 98% open rate?Unfortunately, that stat doesn’t paint the whole picture on SMS marketing. Like everything else, text message marketing isn’t a quick shortcut to big results. It takes work.Your job is to build trust through clear communication and then give your customers a reason to subscribe. Here are 4 ways to do that…

• Check your TCPA compliance: The TCPA makes it illegal to contact consumers without explicit consent. The best way to get consent is via a double opt-in process. After someone adds their number for SMS marketing, send a text with a code they must use to receive further communications.

• Tell subscribers what to expect: Customers are savvier these days. To avoid annoying people (and a high unsubscribe rate), cover the “what” of your campaign by telling a customer how often you’ll text and what you’ll send.

• Create campaigns specific to different segments and mediums: The easier it is to share information, the more likely people are to give it. Try pop-ups or a form embedded in your email. TLDR: spend time where your consumers are.

• Offer an exciting incentive: Make people excited to join your SMS list by offering a reward for signing up. Consider the following - A VIP club or insider program, exclusive text message deals, checkout bonuses or contest entries.

Alright. You got your work cut out for you.

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