4-27-21 (copy 01)

We're kinda biased, but you gotta have Heinz Ketchup. Does this print ad appeal to your tastebuds?

Who, What, Why with UTMsAre you using UTMs in your marketing efforts? You know...Urchin Tracking Modules.Don't let the name throw you off. These bad boys are pretty simple.'UTM codes help you track the performance of each of your links so you can see where your traffic is coming from.'A UTM will answer 3 basic questions about your web traffic.  Where it's coming from? How it's getting to you? Why it's getting to you? What makes up a UTM? A UTM has up to 4 parameters.  Source Medium Content (optional) CampaignHere's what it looks like: -www.builtbytophat.com?utm_source=facebook&utm_medium=email&utm_campaign=brandingWhen you really get rockin' and rollin,' you can tie all of your UTMs directly to your Google Analytics account.Dive deeper here.

Today's Challenge

If you're using UTMs - high five. If you aren't, start small with the tool recommendation below. 

Simple UTM is awesome. It makes creating UTMs a breeze. Plus - you can save them all in one place.<< TRY IT NOW >>