4-27-22

If you're not using this formula, what are you doing?

April 27, 2022

This edition is brought to you by . Campaign Monitor just launched SMS marketing alongside their already amazing email platform, giving marketers everything they need to communicate with their customers in a personal, engaging way.

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Use the AIDA Formula to Guide Your Marketing FunnelThe AIDA formula is a well-known formula used in digital marketing and the like.If you're not familiar, AIDA works like this: Attention: Grab their attention through something clear and concise. Interest: Keep their interest through facts, quotes, or use cases. Desire: Show them how their life will be better with your product or service. Action: Tell them what to do next.What's great about AIDA is that it drives your customers through the marketing funnel and describes how they should feel at each stage.If you're looking to get folks to 'take action', AIDA should be your go-to formula.Check out Neville from the Copywriting Course break down how to use AIDA in real-time and the template he uses to kick off projects. Dive deeper here.

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Amplify your email marketing with the power of SMS. As you know, text message marketing is here to stay. It’s no surprise given the amount of time we spend on our phones.If you’re looking to incorporate texts into your current marketing stack, we can’t recommend Campaign Monitor’s new SMS solution.We’ve tried a lot of SMS marketing companies and this is by far the most seamless experience to date. You can be up and running in no time. With Campaign Monitor, you can: