4-28-21

Foxy Asso Ultra paper towel ad. 

You Versus the FB Algorithm 

You hear it a lot. 'Algorithm this, algorithm that.' It's a constant battle.With the average reach of an organic post on a Facebook page at only 5.2%, it's no wonder. AdEspresso says - "If you promote meaningful reactions, focus on your audience, and avoid engagement bait, you’ll be doing your best to build organic reach."Here are some tips to ensure a strong working relationship with the FB Algo. 

• Avoid clickbait - don't entice users to click with sensational or false information.

• Avoid like-baiting - stop asking for likes, comments, and shares. 

• Always respond to comments - the quicker, the better, but whatever you do - don't let a comment go unanswered. 

• Get your audience to engage with each other - post content that'll spark conversation between your audience.

• Reactions over likes - reactions seem to carry a bit more weight than your typical like. Go figure. 

• Post FB Stories - AdEspresso notes that stories are a sneaky way to bypass Facebook algorithm constraints because they aren't part of the news feed.

• Create a FB Group - enough said.

• Go Live - we know it might be uncomfortable but Facebook Live video gets 6x more engagement than standard videos on the platform.

Today's Challenge

Spend some time on this killer article from AdEspresso. They do a great job at breaking down the Facebook algorithm. 

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