4-28-22

This edition is brought to you by . Campaign Monitor just launched SMS marketing alongside their already amazing email platform, giving marketers everything they need to communicate with their customers in a personal, engaging way.

We had a blast working with the folks at Have Fun Do Good on their new site. This site is a fun one for sure.  

10 Skills a Social Media Manager Should HaveSocial media is no joke. With ever-changing and growing platforms, more and more businesses are realizing the value of hiring social media managers.The position requires you to be a swiss-army knife possessing a lot of skills. Whether you're a social media manager or aspiring to be one, here are some skills you should have:  Writing: 'Knowing how to adjust your writing style and write engaging, short-form copy that conveys a brand’s message and CTA within 280 characters is an invaluable skill for a social media manager.'  Attention to detail: You're the last line of defense on what's posted. You better be detailed-oriented.  Visual design: You don't have to be a graphic designer, but an eye for design goes a long way.   Organized: Managing multiple social media channels can be a high-stress job. You need to implement processes, tools, and systems to keep track of all the moving pieces.  Some entrepreneurial chops: Thinking like an owner rather than an employee will set you apart in a BIG way.  After-hours learning: Because platforms are constantly adding new features, you have to be in the know at all times. This will require listening to podcasts, reading books, and making yourself a student of the game at all times. Check out 4 more skills here. 

Today's Challenge

Learn one new social media skill.

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