4-28-22

Marketing skills we should all have...

This edition is brought to you by . Campaign Monitor just launched SMS marketing alongside their already amazing email platform, giving marketers everything they need to communicate with their customers in a personal, engaging way.

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We had a blast working with the folks at Have Fun Do Good on their new site. This site is a fun one for sure.  

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10 Skills a Social Media Manager Should HaveSocial media is no joke. With ever-changing and growing platforms, more and more businesses are realizing the value of hiring social media managers.The position requires you to be a swiss-army knife possessing a lot of skills. Whether you're a social media manager or aspiring to be one, here are some skills you should have:  Writing: 'Knowing how to adjust your writing style and write engaging, short-form copy that conveys a brand’s message and CTA within 280 characters is an invaluable skill for a social media manager.'  Attention to detail: You're the last line of defense on what's posted. You better be detailed-oriented.  Visual design: You don't have to be a graphic designer, but an eye for design goes a long way.   Organized: Managing multiple social media channels can be a high-stress job. You need to implement processes, tools, and systems to keep track of all the moving pieces.  Some entrepreneurial chops: Thinking like an owner rather than an employee will set you apart in a BIG way.  After-hours learning: Because platforms are constantly adding new features, you have to be in the know at all times. This will require listening to podcasts, reading books, and making yourself a student of the game at all times. Check out 4 more skills here

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Today's Challenge

Learn one new social media skill.

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Personalize your outreach with AI...Sigmail lets you personalize your sales and marketing messages using AI which increases response rates, helps you generate more leads, and stay out of the spam folder.<< TRY IT NOW >> 

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