4-29-21

Do influencers actually work?

Japanese knives company, Miyabi. This ad looks good enough to eat, right?

Working With Influencers?

When executed properly, influencer marketing can crush. From brand awareness campaigns to direct product sales, influencers can carry a lot of weight.But...How do you choose the right influencer? Start with these 6 questions:

Are they a natural fit for your product or service? Don't try to force the relationship. If the influencer naturally aligns with your product or service - give it a go.
Do you have a media kit? Performance data is everything. Make sure your influencer isn't just buying followers and engagement. Ask for a media kit before you do anything.
Do they have real engagement? Spend some time on their posts. Are people commenting? Is the influencer responding? If you don't see engagement, stay away.
What's your budget? Some influencers have rate cards - some just wing it. Make sure your budgets align from the on-set to avoid any confusion.
Do they currently work with brands? If so, great. Ask them to see a portfolio/data from previous brand campaigns.
Do they disclose sponsored posts? You don't wanna piss off the FTC. Make sure your influencer is/has been compliant with previous sponsors.

Dive deeper here.

Today's Challenge

Consider if an influencer campaign is a good move for your product or service. If so, compile a list of potential influencers.

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