4-30-21

It can't be all work and no play. Our Friday edition is all about getting your weekend started off right. We'll be back to the marketing first thing on Monday. Be sure to always enjoy responsibly. 

Mount Tom State Reservation. 📸 @dirtandglass

Maximize Your Caffeine Hit A lot of folks drink coffee. Us included.Check out some of these stats around coffee consumption in America.   64% of American adults currently consume coffee every day.  Americans drink about 400 million cups of coffee every day.  Americans drink about 146 billion cups of coffee per yearWild, right?If you're one of the 64%, here are some tips to maximize your caffeine intake.  Drink caffeine before a workout: Be careful with this one, but research shows that caffeine improves athletic performance. Drink before a nap: Say what? Ya. Caffeine naps are a thing.'Get all the brain-boosting benefits of a nap while being energized when you wake up about 20 minutes later when the caffeine kicks in.' Don't drink coffee at night: This can legit throw off your sleep cycle if you're not a night owl. Choose the right beans: It's important to know what kind of bean you're drinking. For example - Robusta has twice the caffeine content as Arabica. Find the right time: "Scientifically, the most effective time to have a cup of coffee is between 9:30 am and 11:30 am."

Today's Challenge

If you're used to drinking your morning joe when you wake up, try mixing up the time of consumption. See if it changes your productivity level. 

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