4-4-22

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4 Reasons to Combine SMS With Email Marketing We already know that email marketing packs a punch, but how about combining it with SMS?Do it right and you got yourself a potential knockout on your hand.It shouldn't come as much of a surprise given the fact most of our communication is via text.Here are 5 reasons to combine SMS with your email marketing efforts.  Email marketing and SMS are entirely permission-based: Rather than targeting your audience with ads they don’t want to see, an email marketing and SMS approach offers a personalized solution to interact with the right audience. Those who opt in are interested in what you have to say, making them perfect prospects.  Customer data and list growth can be shared between the two: If you already have an email list, you're ahead of the game. You can complement the launch of your text message campaigns with an email blast that asks subscribers for their phone numbers (and consent).  Reach more customers with multiple messaging channels: Everyone has a preferred method of communication. Layering SMS on your current communication stack is a great way to reach folks who prefer text.  You can use SMS for quick responses: SMS messages drive immediate interactions, which makes them an ideal complement for time-bound or otherwise important email campaigns. On average, people respond to texts within 90 seconds. We'll leave you with this...By 2025, text message marketing is estimated to become a $12.6 billion industry. It’s time to make sure your marketing strategy accounts for the popularity of mobile phones and ever-changing consumer preferences.

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