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- 4-5-22
4-5-22
Marketing skills to pay the bills...
This edition is brought to you by . Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.
The Masters Print Ad
9 Types of Copywriting Every Marketer Needs to MasterAs marketers, we get a lot thrown at us. From content creation to paid search, we're expected to be like Swiss Army Knives.It can be a lot of pressure at times.If you're looking to add an extra layer of skill to your marketing belt, we can't stress the importance of copywriting enough.Check out these 9 types of copywriting you should be familiar with: Website copywriting: Attention spans are short. Your website and/or landing pages need to communicate specific information to viewers and prompt them to complete a certain action, quickly. SEO copywriting: If want to rank on Google and increase organic search, a knowledge of keywords and how to use 'em is clutch. Product copywriting: Product copywriting is all about appealing to customer desires, solving their problems, and speaking directly to how your product fits their needs. Focus on the benefits. B2B copywriting: When it comes to B2B copywriting, keep one thing in mind; people are reading your Linkedin posts, not businesses. Break away from the stuffiness of traditional B2B and write for individuals. Direct response: A sense of urgency and a strong call to action are your best friends when it comes to direct response copywriting. Use 'em. Ok. Get familiar with these 4 other types of copywriting here.
Today's Challenge
Check out some other noteworthy marketing skills here.
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