4-5-23

How to use GIPHY to drive brand awareness...

April 05, 2023

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How to Use GIPHY to Drive Brand Awareness + Examples

Looking for a fun and creative way to boost your brand's visibility without breaking the bank? Look no further than GIPHY.GIPHY is a popular platform for sharing animated GIFs, and it's also a great way to get your brand noticed.Here are a few tips on how to use GIPHY for free brand awareness:

Create your own branded GIFs: By creating your own branded GIFs, you can ensure that your brand is represented in a fun and engaging way. Make sure to include your brand name or logo in the GIF so that it's easily recognizable.
Use relevant tags: When you upload your GIFs to GIPHY, make sure to use relevant tags that will make it easier for people to find your content. This can help increase your visibility and reach a wider audience.
Share your GIFs on social media: Once you've created your branded GIFs, make sure to share them on social media platforms like Twitter, Instagram, and Facebook. This can help increase your brand's visibility and encourage engagement from your followers.

Some brands that use GIPHY as part of their marketing strategy include Wendy's, Pizza Hut, and Pepsi. Wendy's, for example, created a series of animated GIFs featuring their famous burgers, which quickly became popular on GIPHY and were shared across social media platforms.With a little creativity and effort, you can use this platform to create fun and engaging content that will help you stand out from the competition.