4-6-23

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What's Happening

• Meta rolls out AI-driven brand safety and verification tools

• Pepsi embraces maximalism for first visual overhaul in 14 years

• Tripadvisor pairs AR with street murals to promote San Diego

3 Ways to Drive More Foot Traffic Through Instagram 

If you're a local business owner looking to increase foot traffic, IG is one of the most powerful social tools at your disposal.So, how do you use it to get more folks in the door? Check out these 3 tips... 

• Leverage Instagram's Local Features: Start by tagging your business location in every post. This will help your posts show up in the Explore tab for people who are searching for businesses in your area. You can also use geotags in your Stories to get more visibility.Another tactic is to use Instagram's "Nearby" feature to discover potential customers who are within a certain distance of your business. This feature shows users the businesses near their current location, so make sure your business is listed and optimized with the right information.

• Collaborate with Local Influencers: Start by researching those who have a strong following in your area and whose content aligns with your brand. Once you've identified a few potential influencers, reach out to them and offer them a free product or service in exchange for a post or promotion.To make the most of your partnership, create a specific campaign or promotion that the influencer can share with their audience. For example, you could offer a discount code that can only be redeemed in-store, or host a special event that the influencer can promote on their Instagram.

• Run Instagram Ads: Start by defining your target audience based on location and other demographics. You can also use Instagram's "Local Business" ad format, which is specifically designed to help businesses drive more foot traffic.When creating your ad, make sure to include a clear call-to-action (CTA) that encourages people to visit your business. This could be something as simple as "Visit us today!" or "Come see what's new in-store."

Today's Challenge

If you're trying to drive more foot traffic, give one of the above tips a go.

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