4-7-22

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9 Brainstorming Techniques for Better Ideas

Familiar with the pizza rule? Amazon CEO Jeff Bezos states that no meeting should be so large that two pizzas can’t feed the whole group.The goal with the pizza rule is to ensure that no one’s ideas get drowned out.As marketers, we're always trying to come up with new ideas.Outside of the pizza rule, which we highly recommend, check out 9 brainstorming techniques courtesy of Hubspot to flesh out the best ideas... 

• Invite diverse group of people

• Keep the meeting under 30 minutes

• Provide context and goals well before the meeting

• Ask people to come prepared with some ideas

• Say "no" to the bad ideas. Fast.

• Foster an environment where bad ideas are okay

• Lean into constraints, silence and failure

• Provide a place for anonymous submissions

• Be prepared to pursue absolutely nothing that came out of that brainstorm

Today's Challenge

Order some pizza (obviously) and dive deeper into productive brainstorming meetings here.

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