4-8-24

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What's Happening

• TikTok’s New Photo App Looks to be a Step Closer to Reality

• X’s Bot Purge Sees Big Accounts Lose Thousands of Followers

• Meta Updates AI Labeling Policy to Expose Generated Content in its Apps

7 Social Selling Mistakes to DodgeStepping into social selling without a game plan is akin to setting sail without a compass — directionless and doomed to get lost at sea.Let's dive into the 7 blunders that could sink your social selling ship before it even catches the wind:  Ignoring Personal Branding: Your team's personal brand is the secret sauce to social selling. Failing to polish and present these personal brands is like going to a networking event in your PJs—not a good look.  Bombarding Instead of Engaging: Ever met someone who won't stop talking about themselves? That's what it feels like when businesses spam their audience without engaging. Remember, it's a two-way street.  Being a Robot: Automation is cool, but when your messages feel like they’re coming from a robot, you lose that human touch. Keep it personal, folks.  Forgetting to Listen: Social selling isn't just about talking; it's about listening. Ignoring what your audience is saying, or worse, not engaging in conversations, is a major faux pas.  One-Size-Fits-All Content: Not tailoring your content to your audience is like serving a steak to a vegetarian. Know your audience and customize accordingly.  Neglecting the Follow-Up: So you’ve made contact, and then what? Ghosting? Big mistake. Following up is where the real magic happens.  Ignoring Analytics: Flying blind without analyzing your social selling strategies is a surefire way to miss out on what's working and what's not.Steer clear of the above, and your team will be on its way.

Today's Challenge

Remember, it's all about building genuine relationships and providing value. 

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