4-9-24

This edition is brought to you by . SARAL gets dozens of influencers promoting your products by automating boring tasks like finding influencers in your niche and sending outreach. It puts all your creator relationships in one place, is easy to learn, and helps you track performance.

Simplify your influencer marketing with SARAL. The average brand on their platform is getting a 5.12x ROAS on spend. Is it time to diversify beyond underperforming ads? You can get your first few influencers for no cost with their exclusive free trial. Curious? Speak to their team->

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What's Happening

• Meta Shares Insight into Instagram’s Revenue Performance, Providing New Growth Context

• Threads Tests New Trending Topic Highlights to Focus on Live Events

• Snap Announces 2024 Partner Summit and Lens Fest

How This Popular Soda Brand is Taking Over Your Feed

Love it or hate it, Olipop is the polarizing tonic and soda brand that's blowing up on TikTok. With celeb investors like the Jonas Brothers, Mindy Kaling, and Gwyneth Paltrow, the funky fiber drink has achieved a $200 million valuation and viral status.  How did this prebiotic pop go from random startup to social media sensation?3-second answer: By nailing their influencer strategy on TikTok. 40 seconds answer: Let's break down Olipop's winning formula: 

• Influencer collabs over ads 💸

Olipop cut all ad spend in 2021 to focus purely on TikTok influencers. Their product placements with creators generated over 560 million views with #OlipopPartner - way more bang than pushy paid ads.

• An in-house TikTok star was born 💫 

The key to authentic TikTok success? Hire a full-time creator to be the face of your brand. Olipop's Sara Crane isn't just posting - she's built a real connection with the community driving sales.

• Subtle product features > hard sells 🛍️

On TikTok, users hate the hard sell. Olipop understood this, featuring their drinks naturally in creator content instead of dedicated #ads. Blending in is the new standing out.

• Affiliate program drives warm leads 🏆

While influencers share Olipop with millions, their affiliate program captures potential customers at a smaller scale through blogs, newsletters, and more. A dedicated affiliate page makes it easy. The big takeaways for marketers?1) Lean into TikTok - it's where brands are getting crazy engagement.2) Hire real creators as internal employees, not just external influencers.3) Focus on product integrations over interruptive ads.4) Build an affiliate program for warm lead generation.Olipop put a fresh spin on influencer marketing by adapting to TikTok's authentic, creative culture. Is your brand's strategy keeping up with the rapidly shifting landscape? If not, take a cue from Olipop's winning playbook.For a deeper dive, check out the full article here.

Today's Challenge

Whether you're just starting out with influencer marketing or looking to take your campaigns to the next level, check out Saral and get a free trial. 

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