5 Simple Ways to Get More Opens 📬

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Subject Line Styles to Increase Your Open RateIt's estimated that 105 billion emails are sent every day. With everyone screaming for attention in the inbox, your subject line must be 🔥 (and well thought out).Check out the subject line styles below to (hopefully) get more opens.  Simple (no-nonsense) subject lines: The succinct approach is great when a user already has a connection with your brand. For example - 'Your order is being processed.' Your order just shipped.' Nothing cute; just clear and concise.  Humorous subject lines: Who doesn't like a funny subject line now and then? If you know your audience well, a humorous subject line can increase open rates.  Controversial or shocking subject lines: Use these types with caution. Example -'Your Website Sucks' as a subject line will likely shock people. The payoff can be great, but it's always a bit of a gamble.  One-word subject lines: Talk about minimalism. Depending on the word, you can elicit some serious emotion. Choose wisely. ie: Panic  Numbers and list subject lines: Top 10 lists have and will always be popular. Our brains are attracted to digits and can quickly process the promise being made. ie: 5 ways to grow your Instagram   Scarcity subject lines: Scarcity always works because it plays to the FOMO mentality. Don't overuse this tactic though. ie: Ends today! 24-hour 50% off dealDive deeper here.

Today's Challenge

Spend some time in your ESP dashboard. What subject line styles are you using? What has the highest/lowest open rate?

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